Spring is here (at least in the northern hemisphere) and Hornbach wants people to think about sprucing up their gardens again. Its latest TV ad is a call to action warning that if you don’t get started, your garden could go rogue.
The epic new spot from the German DIY retailer (known for its long tradition of original and memorable adverts) sees a slew of garden plants, shrubs, trees and even a section of grass come to life and set off on a hard roadtrip to cook. To an original “hair metl” style soundtrack (listen closely and you might hear the lyrics “fertilize us. even flush a toilet. All to underscore the message you must “Come to Hornbach, before your garden” .
Stink’s Traktor made the film through Stink Berlin, while Anthony Dod Mantle was responsible for cinematography.
In addition to the main TV and theatrical film, which begins airing this weekend in Germany, Austria and Italy with other markets to follow, there are a series of social assets containing fun “behind the scenes” material. “, plus, out of home, digital outdoor and other campaign elements.
We’re also told that there will be an opportunity for people to “meet” the protagonists of the plant at some point, which has yet to be revealed.
“We had so many ideas during the development of the campaign”, explains Guido Heffels, founder of Heimat, “We could have made an entire film. Or even a series.